ROUTIQ (Previously ROUTE.NL)

Strategy | UX/UI Design | App development | Maintenance

Fulfilling European Growth Ambitions with Glamorous Goat 🚀

With more than 1.5 million downloads, Route.nl is a real hit in the Netherlands. To make this hit resonate across Europe, we teamed up with the team at Glamorous Goat.

Taking an Existing App to the Next Level 💪💻

Route.nl has been a fan-favorite in the AppStore and PlayStore for years. Developed in-house, but at a certain point, Route.nl realized they were very dependent on their own developers. If someone fell sick, the development halted – too risky.

So, who you gonna call? Glamorous Goat! 🐐💡 We stepped in to ensure continuity in app development. Taking over an app can be tricky, but after inspecting the code, we were convinced we were dealing with quality.

Year

  • 2018 – 2021

Platform(s)

  • Android
  • iOS

What did we do?

  • App Development
  • Maintenance
  • Strategy
  • UX/UI Design

Mike Scheurwater

Full Stack Developer
Route.nl

” With the Route.nl app, it’s easy for recreational cyclists and walkers to navigate their favorite routes. In good collaboration with Glamorous Goat, we realized that Route.nl could be used worldwide. “

Top-Notch Appreciation! ⭐️⭐️⭐️⭐️⭐️

Users agree: the app is user-friendly and technically solid. An average rating of over 4.5 stars in the App Store and Google Play Store – let’s be honest, that’s something to brag about!

Getting to Know Each Other Step by Step 🤝💼

We started by taking over the iOS development of Route.nl. Agreements, check! Project status, check! And then… how can we take on Android as well?

We proceeded methodically, consistently proving that we are the right partner to elevate the app to the next level. This way, we get to know each other well while minimizing transition risks.

European Growth Ambitions 🌍🚀

Route.nl is a hit in the Netherlands. Thanks to the generic setup by Glamorous Goat, we can now roll out the app to other countries. From multilingual support to full integration – we have big plans.

Route.nl sounds too Dutch, right? That’s why they recently opted for a rebranding to Routiq – a name that better aligns with our international ambitions. We’re giving the app a fresh look & feel, without losing sight of the original users. Change is good, remember? 👀🔄