Reducing Medication Usage Dropouts 📉

How do we help a patient get through those first challenging weeks of medication use? 🤔 We co-designed a ‘buddy’ app 📲 that simplifies the onboarding process for the medication. The result? Patients receive better guidance, they are less likely to drop out, and they reach their ideal weight more quickly 💪😎.

Encouraging Medication Usage without False Promises 🙅‍♀️💊

To get the app approved, this time we had to deal not only with Apple and Google, but also with strict medical regulations. Yes, you read it right, MEDICAL REGULATIONS 🚨. That was actually the biggest challenge. Just when we thought the app was ready, there were still a lot of (mostly textual) changes to be made.

This process took longer than expected, but eventually, we got it done together with the advice from Goodlife Pharma’s legal department. This ensures the app doesn’t make any promises that could put the patient at risk. Safety first, always! 🛡️⚖️

Year

2021 – Present

Platform(s)

Android
iOS

What did we do?

App Development
Strategy
UX/UI Design

Jasper Beex

Digital Marketing Manager @ Goodlife Pharma

“ Glamorous Goat has experience in many different fields, not just medical. For us, this was a huge plus, as it gave us many new insights from other industries. ”

Curious about our work for Goodlife Pharma? 🧐

Because of the strict regulations on medicines, unfortunately, you can’t log in to the app without the medicine’s barcode. So what do we do? We provide you with screenshots of the app above. Enjoy the visual feast! 📸🎉